After his Vintage collection launch, Arzili had a passion and desire to expand the line and create even more memorable collections that were eclectic, original and uniquely individual. By dabbling with Sterling Silver, 18k Gold, Diamonds, Precious Gem Stones and using old techniques of Hot Enamel, the Azaara and Umlaut by Azaara Collections were born.
Azaara has grown to become a huge success and developed a very distinctive fan and client base and has been seen worn by a very diverse group of dignitaries and celebrities such as Michelle Obama, Jennifer Lopez, Caroline Kennedy, Jessica Simpson, Taylor Swift, Rihanna, and Salma Hayek. Azaara clients include museums, such as the Museum of Arts and Design in New York, galleries, boutiques, specialty gift stores and resorts across the country and around the world.
Azaara has graced the pages of top fashion publications including InStyle, Cosmopolitan, W, Oprah, Brides, Real Simple, Everyday with Rachael Ray, Marie Claire, House and Garden, Glamour, Lucky and Women’s Wear Daily.